Rakoon, a distinguished entity under Aaradhya Enterprises, Positioned in the vibrant city of Jaipur, India, Rakoon specializes in women's ethnic and western wear,

Aaradhya Enterprises, operating under the brand Rakoon, entrusted PTI WebTech with a transformative eCommerce journey. Hailing from Jaipur, India, Rakoon specializes in women's ethnic and western wear, previously establishing a stronghold as a gold seller on leading marketplaces like Flipkart, Amazon, and Meesho. Seeking to expand through a Direct-to-Consumer (D2C) approach, Rakoon collaborated with us to set up an eCommerce store on the Shopify platform, accompanied by ongoing maintenance and performance marketing support.

D2C Transition: Rakoon sought a seamless transition from being a successful marketplace seller to establishing a strong presence through a Direct-to-Consumer approach.

Shopify Store Setup: The primary challenge was to set up an intuitive and visually appealing eCommerce store on the Shopify platform, ensuring a smooth shopping experience.

Ongoing Maintenance: Continuous support for maintenance tasks was crucial to keep the website running smoothly and address any emerging issues promptly.

Performance Marketing: To garner attention and drive traffic to the new D2C platform, effective performance marketing strategies were essential for Rakoon's success.

Our Approach:
Shopify Expertise: Leveraging our expertise in Shopify, we meticulously set up an eCommerce store that aligned with Rakoon's brand identity, focusing on user experience and mobile responsiveness.

Ongoing Maintenance: Our commitment to Rakoon extends beyond the setup. We provide ongoing maintenance support, ensuring the website functions seamlessly, implementing updates, and addressing any technical issues promptly.

Performance Marketing: Collaboratively, we devised and executed performance marketing strategies to enhance Rakoon's online visibility, drive targeted traffic, and foster customer engagement through various digital channels.


  • Design
  • Development
  • Strategy
  • Training
  • Ongoing Maintenance

Tech Stack

  • HTML 5
  • CSS 3
  • Java Script
  • Bootstrap
  • Shopify
  • Jquery
  • PHP
  • Google Analytics
  • Ajax


Successful D2C Presence: Rakoon successfully transitioned to a Direct-to-Consumer approach, establishing a strong online presence that complements its previous success on leading marketplaces.

Shopify Excellence: The Shopify store stands as a testament to excellence, providing Rakoon with a visually appealing and user-friendly platform to showcase its diverse range of women's ethnic and western wear.

Ongoing Success: Through continuous maintenance support and strategic performance marketing, Rakoon continues to experience ongoing success, attracting new customers and retaining existing ones.

The collaboration between PTI WebTech and Rakoon exemplifies our dedication to empowering fashion retail in the digital age. By seamlessly setting up a Shopify store, providing ongoing maintenance, and implementing effective performance marketing, we've positioned Rakoon for sustained success in the dynamic world of eCommerce.

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"They were budget-friendly."

PTI WebTech delivered a functional website, leaving the client satisfied with the engagement. The team completed the work without delay and responded to the client's needs promptly. They communicated efficiently via virtual meetings. PTI WebTech's professionalism stood out.

Ashish Chaturvedi
Owner, Aaradhya Enterprises

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