Aaradhya Enterprises, operating under the brand Rakoon, entrusted PTI WebTech with a transformative eCommerce journey. Hailing from Jaipur, India, Rakoon specializes in women's ethnic and western wear, previously establishing a stronghold as a gold seller on leading marketplaces like Flipkart, Amazon, and Meesho. Seeking to expand through a Direct-to-Consumer (D2C) approach, Rakoon collaborated with us to set up an eCommerce store on the Shopify platform, accompanied by ongoing maintenance and performance marketing support.

Challenges:
D2C Transition: Rakoon sought a seamless transition from being a successful marketplace seller to establishing a strong presence through a Direct-to-Consumer approach.

Shopify Store Setup: The primary challenge was to set up an intuitive and visually appealing eCommerce store on the Shopify platform, ensuring a smooth shopping experience.

Ongoing Maintenance: Continuous support for maintenance tasks was crucial to keep the website running smoothly and address any emerging issues promptly.

Performance Marketing: To garner attention and drive traffic to the new D2C platform, effective performance marketing strategies were essential for Rakoon's success.

Our Approach:
Shopify Expertise: Leveraging our expertise in Shopify, we meticulously set up an eCommerce store that aligned with Rakoon's brand identity, focusing on user experience and mobile responsiveness.

Ongoing Maintenance: Our commitment to Rakoon extends beyond the setup. We provide ongoing maintenance support, ensuring the website functions seamlessly, implementing updates, and addressing any technical issues promptly.

Performance Marketing: Collaboratively, we devised and executed performance marketing strategies to enhance Rakoon's online visibility, drive targeted traffic, and foster customer engagement through various digital channels.