Dr Rao’s - Revitalizing Ayurvedic Wellness Through Digital Innovation

Dr. Rao’s is a trusted Ayurvedic wellness brand offering natural, science-backed health solutions inspired by centuries-old traditions.

Dr. Rao approached PTI WebTech with a clear vision — to build an online platform that reflects their brand’s authenticity, educates customers about holistic wellness, and offers a smooth shopping experience for a diverse product range. Their existing site lacked both the aesthetic appeal and technical foundation needed to support this vision.

The goal was to create a Shopify-powered store that was fast, secure, mobile-friendly, and optimized for customer trust and conversions. With a robust Shopify store, Dr. Rao’s is now equipped to scale its reach, inspire wellness globally, and build lasting customer relationships through trust, education, and innovation.

Challenges

Migration from Legacy Platform to Shopify :- Migrating existing product data, customer records, and content from a legacy CMS to Shopify required careful data mapping, validation, and formatting to maintain data integrity and avoid downtime.
Complex Product Structuring :- Ayurvedic products often come with multiple variations, usage instructions, and ingredient details. Designing dynamic product templates to handle tabs, expandable sections, and health-benefit mapping in Shopify’s limited native structure was a significant challenge.
Mobile Performance Optimization :- Ensuring fast load speeds and smooth interactions on mobile devices required advanced performance optimization, including lazy loading, optimized images, deferred scripts, and mobile-specific design adjustments.
Blog & Educational Content Integration :- Integrating an SEO-optimized blog and knowledge base within Shopify’s limited blogging framework required customization of the blog templates and implementation of structured data for better Google indexing.
Checkout Flow Customization :- Shopify restricts deep customization of the checkout for non-Plus plans. To enhance the user experience, developers optimized the pre-checkout journey (cart, upsells, shipping calculators) instead, using Shopify Scripts and app-based logic.
Scalable Backend Setup :- Structuring product collections, metafields, content blocks, and CMS settings in a way that could support future product categories and international expansion was technically demanding and required foresight in data architecture.
Third-Party Integration Compatibility :- Integrating tools like reviews, and Shiprocket apps without affecting performance or layout required rigorous testing and debugging across devices.
SEO & Schema Implementation :- Shopify’s native SEO settings are basic. Developers had to go beyond defaults to implement custom meta tags, structured schema markup, and canonical tags to ensure optimized search engine visibility.

Our Approach

1. Discovery & Planning

Conducted in-depth research on Ayurvedic product market trends and competitors.
Analyzed customer behavior, keyword data, and friction points in the existing user journey.

2. Brand-Aligned UI/UX Design

Designed a clean, earthy, and health-focused visual language that aligns with Ayurvedic values.
Created structured layouts for product education, ingredients, and usage guidelines.
Used soft colors, botanical imagery, and ample whitespace to promote trust and calm.

3. Shopify Development

Migrated the website to Shopify with a fully customized theme.
Developed custom product pages with tabs for ingredients, usage, and benefits.
Integrated subscription options, wellness bundles, and combo packs.
Added advanced filtering by health concern, category, and formulation type.

4. Mobile-First Optimization

Built a responsive, fluid mobile experience optimized for touch navigation and one-click checkout.
Simplified cart access and checkout to reduce abandonment.

5. SEO & Marketing Readiness

Applied structured SEO practices (meta tags, alt text, internal linking, and schema).
Integrated marketing tools like Klaviyo, Facebook Pixel, and Google Analytics for remarketing and performance tracking.

6. Backend Scalability

Enabled blog and knowledge center features to educate and engage users.
Structured backend to support future features like affiliate programs, reviews, and customer loyalty points.

Services

Design
Development
Strategy
Training
Ongoing Maintenance

Tech Stack

HTML
CSS
Javascript
Bootstrap
Shopify
JQuery
Ajax

Results

With a seamless blend of Ayurveda and modern eCommerce functionality, PTI WebTech delivered a high-performing Shopify store for Dr. Rao’s that is as trusted as the brand’s wellness products. The new website is clean, intuitive, and mobile-optimized, allowing customers to easily explore health categories, understand product benefits, and make confident purchases.

Custom integrations, streamlined navigation, and a secure checkout experience have significantly improved user engagement and reduced drop-offs. Post-launch, Dr. Rao’s experienced an increase in online traffic, higher conversion rates, and stronger brand trust across digital platforms. The scalable infrastructure also sets the foundation for future marketing campaigns and product expansions — empowering Dr. Rao’s to continue promoting natural wellness, globally.