Specializing in a diverse range of clothing, including Lehenga, Indo-Western, Suit Sets, Anarkali Sets, Saree, Embroidery Sets, Kurta Sets, and Casual Wear,
Kajodi, a distinguished clothing brand based in Jaipur, approached PTI WebTech with a specific goal – to enhance Return on Ad Spend (ROAS) through optimized performance marketing. Specializing in a diverse range of clothing, including Lehenga, Indo-Western, Suit Sets, Anarkali Sets, Saree, Embroidery Sets, Kurta Sets, and Casual Wear, Kajodi aimed to amplify its online presence and drive more impactful results.
ROAS Enhancement: The primary challenge was to enhance the Return on Ad Spend (ROAS) for Kajodi's diverse range of clothing through strategic performance marketing.
Visual Appeal: Advising and implementing updates to the look and feel of the brand to resonate with the target audience and create an engaging online shopping experience.
Ad Campaign Optimization: Ensuring that the advertising campaigns on Meta and Google were optimized for maximum impact, driving traffic and conversions.
Look & Feel Enhancement: We advised and implemented updates to the visual identity of Kajodi, creating a more captivating and modern aesthetic that resonated with the preferences of the target audience.
Ad Campaign Optimization: Leveraging our expertise in performance marketing, we meticulously optimized Kajodi's advertising campaigns on both Meta and Google. This involved refining targeting parameters, creating compelling ad creatives, and monitoring campaign performance.
- Ongoing Maintenance
- HTML 5
- CSS 3
- Java Script
- Google Analytics
Enhanced ROAS: The strategic optimization of performance marketing campaigns led to a significant improvement in Return on Ad Spend (ROAS) for Kajodi, maximizing the impact of their advertising budget.
Modernized Visual Identity: The updated look and feel not only aligned with contemporary design trends but also enhanced the overall online shopping experience for Kajodi's customers.
Increased Conversions: The refined advertising campaigns on Meta and Google drove increased traffic to the Kajodi website, resulting in higher conversions and a strengthened online presence.
The collaboration between PTI WebTech and Kajodi is a testament to the transformative power of strategic performance marketing. By enhancing the visual appeal, optimizing ad campaigns, and achieving an improved ROAS, Kajodi is well-positioned for sustained success in the competitive landscape of online fashion retail.
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