Kajodi, a distinguished clothing brand based in Jaipur, approached PTI WebTech with a specific goal – to enhance Return on Ad Spend (ROAS) through optimized performance marketing. Specializing in a diverse range of clothing, including Lehenga, Indo-Western, Suit Sets, Anarkali Sets, Saree, Embroidery Sets, Kurta Sets, and Casual Wear, Kajodi aimed to amplify its online presence and drive more impactful results.

Challenges:
ROAS Enhancement: The primary challenge was to enhance the Return on Ad Spend (ROAS) for Kajodi's diverse range of clothing through strategic performance marketing.

Visual Appeal: Advising and implementing updates to the look and feel of the brand to resonate with the target audience and create an engaging online shopping experience.

Ad Campaign Optimization: Ensuring that the advertising campaigns on Meta and Google were optimized for maximum impact, driving traffic and conversions.

Our Approach:
Look & Feel Enhancement: We advised and implemented updates to the visual identity of Kajodi, creating a more captivating and modern aesthetic that resonated with the preferences of the target audience.

Ad Campaign Optimization: Leveraging our expertise in performance marketing, we meticulously optimized Kajodi's advertising campaigns on both Meta and Google. This involved refining targeting parameters, creating compelling ad creatives, and monitoring campaign performance.