Nowadays marketing is as much as important, like breathing air and eating food. Everyone wants to promote their brand for enhancing their sales, which unbox their existing business more. Everyone knows that most parts of the business rely on marketing that to accomplish development, advertising the business is the key component that needs to be implemented.
Many small and emerging businesses scramble with decisions of marketing & promotion due to their limited budget. In previous, the users are confused about the marketing procedure selection that which method of marketing will give me the most bang for my buck? How do I know if my marketing is working? Who should I trust with my marketing? Should I do it myself? The answers may surprise you.
To clarify the terms, the use of print ads in newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests in building a website, advertising the brand name through different social media such as Facebook, Twitter, and YouTube, this kind strategy is called digital marketing.In traditional marketing we have to face the expensive advertisements procedure through radio or using print media, the result can’t be figured out easily and much more. Digital marketing prevents all these expensive procedures with a good speed internet and computer skills of the people.
What is Digital Marketing?
Digital Marketing is the way that connects to the two ways of communications through the online channels like social media sites, mobile applications etc.
Digital Marketing can be done in numerous manners.
– Online video content
– Pay-per-click (PPC) advertising
– Email marketing
– Social media marketing (Facebook, Twitter, LinkedIn, etc.)
– Mobile marketing (SMS, MMS, etc.)
– Search engine optimization
– Search engine marketing
– Internet banner ads
– Content marketing
Benefits of Digital Marketing?
1. Level playing field:
Any new business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors. Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size.
2. Reduced cost:
Your business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio, and magazine.
3. Simple to measure:
Unlike traditional methods you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results. For measuring traffic to your site, you can use Google Analytics to measure the specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from your emails.
4. Real time results:
You don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.
5. Refinement of your strategy:
Basically anything that you capture in your customer journey can be reported on and honed for greater success at the fraction of the cost of traditional marketing. After all, how annoying is it to get a couple of forms returned from a mailshot. Marketing online enables you to refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously.
As opposed to adopting a win or bust strategy, it gives the idea that a multi-channel approach that uses the interesting advantages of paper with the comfort and openness of advanced will perform best.